OM Botanical launches mineral sunscreen with 20% zinc oxide

By AI, Created 4:46 PM UTC, May 27, 2026, /AGP/ – OM Botanical has launched Sheer Mineral Sunscreen SPF 40, a broad-spectrum mineral sunscreen built with non-nano zinc oxide, raspberry seed oil and fermented botanicals. The Raleigh-based brand is targeting shoppers who want reef-conscious, microbiome-friendly sun care without a heavy white cast or synthetic UV filters.

Why it matters: - OM Botanical is aiming at a fast-growing market for cleaner sunscreens that combine daily wearability with mineral UV protection. - The launch targets consumers looking for reef-conscious, sensitive skin-friendly and microbiome-friendly SPF options. - The company is positioning the product as an alternative to chemical filters such as oxybenzone, octinoxate, octocrylene and homosalate.

What happened: - OM Botanical announced Sheer Mineral Sunscreen SPF 40 on May 27, 2026. - The product uses 20% non-nano zinc oxide as its main UV filter. - OM Botanical says the sunscreen is now available through the company’s website.

The details: - The sunscreen is formulated for broad-spectrum UVA and UVB protection. - The formula includes raspberry seed oil, fermented rice extracts and organic botanical ingredients. - OM Botanical says the product is designed to support skin barrier health while avoiding a greasy feel and heavy white cast. - The formula also includes ferulic acid, which is used for antioxidant support. - Other ingredients include Leuconostoc/radish root ferment filtrate, jasmine rice ferment filtrate, Oryza sativa (rice) extract, organic aloe vera juice, rice bran oil, vegetable glycerin and olive-derived emulsifiers. - OM Botanical says the sunscreen was formulated without silicones, synthetic fragrance blends or harsh preservatives. - The company says zinc oxide reflects, scatters and absorbs ultraviolet radiation at the skin’s surface. - The company says the non-nano zinc oxide particles are larger than 100 nanometers and are designed to stay on the skin’s surface rather than penetrate deeply. - OM Botanical says the product was developed with zinc dispersion technology and lightweight botanical emollients to improve blendability.

Between the lines: - The launch reflects continued consumer skepticism about some chemical sunscreen ingredients and growing interest in reef-safe alternatives. - OM Botanical is also leaning into a broader wellness message that links sun care with microbiome support and ingredient transparency. - The company is using the white-cast problem as a key product differentiator, which matters because texture often determines whether people keep using sunscreen daily.

What’s next: - OM Botanical is likely to market the sunscreen as an everyday mineral SPF option for consumers who want higher protection with a more wearable finish. - The brand says consistent daily use is central to long-term skin health, which suggests sunscreen adherence will be a core part of the product pitch.

The bottom line: - OM Botanical’s new SPF 40 sunscreen is built to compete on protection, texture and ingredient profile at the same time.