Finturf adds Palmetto financing to contractor network

By AI, Created 2:40 PM UTC, May 24, 2026, /AGP/ – Finturf said May 28, 2026, that it has partnered with Palmetto to bring clean energy financing into its contractor sales platform. The deal gives contractors a single application for more financing options tied to HVAC, battery storage and solar projects, with the aim of improving approvals and speeding funding.

Why it matters: - The partnership broadens financing choices for contractors selling clean energy and home efficiency upgrades. - Finturf says the integration can help contractors increase approval rates, reduce friction at the point of sale and speed up funding. - The deal also gives homeowners another path to finance HVAC, solar, storage and other energy-related projects.

What happened: - Finturf announced a partnership with Palmetto on May 28, 2026. - The Palmetto financing offering will be integrated directly into Finturf’s contractor platform. - The companies said the integration is designed to let contractors access clean energy-focused capital through a single streamlined application. - The announcement was made in Glendale, California.

The details: - Finturf describes itself as an all-in-one contractor sales tool tied to the largest home improvement financing network in the U.S. - Palmetto is a consumer energy platform focused on HVAC, battery storage, solar and energy-efficient home solutions. - Finturf said contractors can present more financing options at the kitchen table while keeping control of their financing strategy. - Palmetto said its platform is designed to simplify access to energy-related solutions for homeowners and contractors. - The partnership includes Palmetto’s Comfort Plan, a subscription-based HVAC-as-a-Service leasing model. - The Comfort Plan lets homeowners upgrade to high-efficiency heating and cooling systems with no upfront costs. - The plan includes 10 to 12 years of comfort coverage, annual maintenance, and no labor or parts costs. - Contractors are paid annually for scheduled maintenance under the model. - Contractors are also first in line when replacement time comes, which can turn one installation into a longer customer relationship. - Finturf said its platform lets contractors choose which offers to present, set dealer fee tolerances and keep existing lender relationships. - The platform also manages approvals, change orders and funding requests across lenders in one place.

Between the lines: - The deal reflects growing demand for financing tied to sustainable home upgrades. - Palmetto gains another distribution channel for its financing products. - Finturf strengthens its lender network by adding a clean energy-focused partner, which may help it compete for contractor relationships in a crowded financing market.

What’s next: - Contractors using Finturf will be able to offer Palmetto financing within the same workflow. - The companies are positioning the integration to move more projects from estimate to installation. - Palmetto says the broader goal is to make clean energy adoption simpler and more accessible for homeowners.

The bottom line: - Finturf is adding a clean energy financing layer to its contractor platform, and Palmetto gets broader reach through the same channel.